We ’ve all get a line about the Kindle . And most of us know about the Nook . And while Borders is not sell a consecrate eBook reader of their own , they have just doubled down on digital dispersion .

While Borders already sells electronic books ( in ePub format ) , they ’ve bought a comely chunk of eBook retail merchant Kobo . What ’s this mean ? Well Kobo broadcast , not just to eBook proofreader , but to the iPhone , Blackberries , Palm headphone and Android handset .

And though Borders has not yet announced plans to distribute books through smartphones , their money speaks otherwise .

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Also something odd to reflect : most of Kobo ’s 2 million titles are free . [ KoboviaThe Register ]

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