Apple is agitate up its executive roll as the party desperately search to make an AI ware that works . fit in to Bloomberg , John Giannandrea , older vice president of Machine Learning and AI Strategy , will no longer be in charge of Apple ’s Siri and AI efforts .
After months of jokes and criticism the Apple Intelligence boondoggle has reached crisis peak . If you ’ve been make up attending to Apple lately , you know there is a turn of incrimination secret plan happen at headquarters . It ’s only let on throughexpertly sourced reportsand a fluctuating parentage as each new headline breaks through . All the reputation ( and a surprise leak out interior meeting ) suggest Apple CEO Tim Cook has been on a hunt for why the company does n’t yet have a competitive product in the AI quad . Cook is now make changes that should rick things around for Siri , Apple Intelligence , and the residual of Apple ’s AI effort .
Apple Overpromised on AI Siri and Its Staff Is Not Happy About it
Big changes in leadership hopefully mean changes are coming to Apple Intelligence.© Jakub Porzycki/NurPhoto via Getty Images
Silicon Valley technical school giants moving part around is decidedly inside baseball game , but swelled changes at Apple are usually learned through public press release , not leaked meetings . The very public castigating of the Apple ’s AI program hint the troupe might be coming around to needing AI incorporated as more than a splashy and poorly work marketing move for investors .
The company already admitted it wasscaling backon its promise of a full - fledged Siri with Apple Intelligence . Now , Mike Rockwell , the former head ofVision Prodevelopment , is being go in as the overseer of all things Siri and AI . It ’s unclear if Giannandrea is altogether out . He came to Apple from Alphabet , where he run oversaw some of Google ’s most critical and advanced AI employment . So the guy knows AI better than most people . Rockwell just shipped a product that was n’t a best marketer , but was expertly crafted and carry out and required form across both computer hardware and software divisions . So as a project drawing card he may be more efficient . He ’ll will work under Craig Federighi , the ample - haired senior vice chair of software engineering , who is in bearing of iOS , iPad OS , and macOS .
Other staff are being shuffle between groups to get the department back on a trajectory too . What is delineate in the report vocalise like topsy-turvyness , but a waggle up , or at least the admission of problem , should have come about a while ago . Critics , users , and even Rockwell himself were already concern Siri was n’t good enough .
Now Apple is wager on the technical prowess of Rockwell , the new section head , to help revive the wan Siri and Apple Intelligence and possibly even integrate it into more of the ecosystem . He also has a track platter of being vocal about Siri ’s shortcomings , which might mean there ’s already a vision of how to proceed .
And that ’s urgently involve . The Apple Intelligence rollout has been profoundly flawed , with the currently usable poppycock being real table wager for an AI and the actual cool big promise now delay indefinitely . I ’d like to see if theycanpush anything forrad this year . There must be some conjuration that Siri can do that will cheer us all in its AI hereafter by WWDC 2025 . But if Apple is wise it will go back to doing what it does well , focus on pushing out something polished instead of speed it out because a hype cycle demanded it .
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