Circuit City die an inglorious death at the hired hand of online retail and poor management back in 2009 . But this summertime , much like Jurassic Park and Star Wars , it ’s apparently time for a reboot .
New York retail veteran Ronny Shmoel bribe up the rights to Circuit City ’s mark from IT firm Systemax , which acquired the rights during the initial bankruptcy vendue . Included in Schmoel ’s team is Albert Liniado , who co - launch New York technical school retail merchant Datavision 25 years ago , and bring off to keep it above piddle until he left in 2014 .
According to retail websiteTwice , the plan is to build out 50 to 100 corporate - have retail stores by next year , with the first location plunge alongside a raw site by June . The plan is to couple small , well - staffed stores with a extensive inventory , accessible through touchscreen terminals in - store .
as intruiging is the plan to take products that do n’t presently have much brand dominance within a sector — micro - USB cable’s length , Bluetooth speakers or USB battery packs — and box gamy - quality , depressed - cost examples under the Circuit City recording label .
It ’s not a revolutionary scheme by any mean value , and there ’s little evidence it ’s in reality going to work , or that Circuit City will grow back into the national chain it was 30 years ago . freehanded - entrepot electronics retail is n’t a maturation industry — just require good Buy!—and hokey value alone wo n’t make up Circuit City ’s tear .
[ Twice ]
- fudge factor : A previous version of this post said Schmoel and Liniado are collaborator in the venture ; in fact , Schmoel is the sole owner of Circuit City Corporation .
look-alike via Circuit City Corp
RebootsRetail
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