Back in 2016 , CNN bet$25 millionon a celebrity vlogger withan app shout out Bemehe himself seemed to have abandoned . The meshwork hope that Casey Neistat and his Beme co - founder Matt Hackett would serve lure in millennials , but on Thursday , BuzzFeed reportedthat CNN is shutting down the media speculation . Neistat and Hackett confirmed the news ina YouTube videoandMedium Charles William Post , respectively .
“ This is not the story of the get on conglomerate that could n’t introduce and reject the young startup stemma , ” Hackett said in his Medium Charles William Post . No , it ’s just the account ofa nebulous venturethat run out to establish relevance .
Most of the Beme team will be absorbed into Book of Job within CNN , but Hackett take note in his Medium position that some citizenry will lose their jobs due to Beme ’s demise . Both Neistat and Hackett are leaving the ship’s company . “ To what ? ” Neistat say in his leaving video . “ I do n’t get laid , and I ’m not ready to harbinger that yet . ”
According to the BuzzFeed account , Neistat struggle to adapt to the expectations of his newfangled working environment following the acquisition , “ pull back into what he lie with best — make videos for his personal YouTube channel . ”
“ I could n’t come up answers , ” Neistat tell BuzzFeed . “ I would sort of disappear , and I would hide out , and I would make YouTube videos for my channel because at least I would be able yield something . I do n’t recollect I ’m giving CNN what I want to give them , and I do n’t mean they ’re getting value from me . ”
Perhaps the itinerary to youth is not a outrageous gamble on a societal media - obsess 35 - year - oldwho once said of the speculation , “ We really did n’t know what we were doing . ”
In an email to Gizmodo , CNN confirmed the news . We have make out to Neistat for comment and will update this narration if and when he responds .
Do you have information about what it was like to work for Neistat and Hackett at Beme ? Email me:[email protect ]
Casey Neistat
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