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The Dallas Cowboys are receiving backlash online for their recent partnership with Black Rifle Coffee, a pro-gun coffee brand.
Through an announcement on Tuesday viaTwitter, the football team said that they were collaborating with the coffee brand as part of their Independence Day celebration.
After making the announcement however, the Cowboys quickly drew criticism from fans as the coffee company is pro-gun and gun-themed. Among their blends are “AK-47 Espresso,” “Thin Blue Line,” “Silencer Smooth” and “Murdered Out.”
The Cowboys did not immediately respond to PEOPLE’s request for comment.
The day before the announcement, there was anothermass shooting at Highland Park, Illinois,in which seven people died after a gunman began shooting during a Fourth of July parade.
Black Rifle Coffee has also been connected withKyle Rittenhouse— who was found not guilty on all charges after shooting three men during a Black Lives Matter protest in Kenosha, Wisconsin, in 2020 — and the owners of the coffee company endorsed former President Donald Trump’s Muslim ban,Yahoo Sportsreports.
“BRCC is proud to partner with the Dallas Cowboys, who are strongly committed to our mission of supporting veterans, first responders, and America’s men and women in uniform,” a Black Rifle spokesman said to CBS. “The long-planned announcement was timed to coincide with the Independence Day holiday — America’s Team. America’s Coffee. America’s Birthday.”
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Since announcing the collaboration, the Dallas Cowboys have not responded to the controversy on social media.
A month before the partnership, the Cowboys donated $400,000 to support victims and survivors of theschool shooting in Uvalde, Texas, which took the lives of 19 children and two teachers.
source: people.com
