Fox is rise into the populace of digital commodity by launching a Modern company that will supervise a market place for NFTs , grant to a report from the Hollywood newsperson .
The market will start by selling NFTs for a new Fox animated show called Krapopolis developed by Dan Harmon , the cobalt - God Almighty of Rick and Morty . And to make things even more crypto - related , Krapopolis will be “ curated entirely on the blockchain . ” What the pit does that mean ? That part is n’t percipient yet .
The Modern NFT company , dubbed Blockchain Creative Labs , was announced on Monday during Fox ’s upfront — a display put on for advertisers who get a sneak peek at upcoming shows . And while Krapopolis is n’t the first television show to sell NFTs ( American Gods didas well ) , it ’s decipherable Fox wants to see just how remunerative the new playing area of non - fungible relic can be .
File photo of Dan Harmon, co-creator of Rick and Morty, in San Diego, California on 13 April 2025.Photo: Chris Pizzello/Invision/AP (AP)
“ Not to go too far into it today , but as an advertizer - concenter , artist - first and vivification - haunt troupe , Fox is going to take advertiser into the existence of blockchain - powered token , including NFTs , ” Fox Entertainment CEO Charlie Collier separate advertiser on Monday , according to theHollywood Reporter .
“ And Dan ’s series , currently entitled Krapopolis , will be the first - ever curated entirely on the blockchain . And just as we ’re doing this for our own vitality , we will also help your brands relate straight with fans and enthusiasts through NFTs . With and for you , Fox will help art get together brands encounter engineering science , ” Collier continued .
Krapopolis will reportedly be a comedy about a mythical version of ancient Greece rivet on a “ flawed kinsperson ” of idol , monster , and humans , which vocalize jolly cracking . But here ’s hope the whole NFT thing does n’t destroy our use of the show .
Again , it ’s not clear what it means for a boob tube show to be “ curated entirely on the blockchain . ” But as Collier explicate , this newfangled fellowship is n’t just for sell NFTs link up to the new Harmon show . Fox apparently sees this as a new NFT hub where people can buy non - fungible token from all kinds of different pappa civilisation - theme environments .
BlockchainCreativeLabs.com currently redirects to a top level domain fromeluv.iobut the three main buttons on the page redirect to something that command a computer code . It appear to be a employment in advancement .
Still confused about what an NFT might be ? The single best explanation anyone has ever throw was onTumblr :
imagine if you function up to the mona lisa and you were like “ i ’d like to own this ” and someone nearby give out “ give me 65 million dollar bill and i ’ll burn down an unspecified amount of the amazon rain forest in order to give you this reception of purchase ” so you paid them and they break “ here ’s your receipt , thank you for your purchase ” and went to an overlooked supply W.C. in the back of the museum and mail a hand-crafted label inside it behind the brooms that aver “ mona lisa currently owned by jacobgalapagos ” so if anyone wants to know who possess it they ’d have to find this specific press in this specific hall and see behind the correct brooms . and you went “ can i take the mona lisa home now ? ” and they get “ oh god no are you stupid ? you only purchase the receipt that says you own it , you did n’t actually buy the mona lisa itself , you ca n’t take the real mona lisa you idiot . you’re able to take this though . ” and give you the reproduction print in a composition board tube that ’s sold in the gift shop . also the person sell you the reception of purchase has at no gunpoint in clip ever owned the mona lisa .
alas , if this does n’t really make sensation or seem like any logical person would be happy about this exchange , then you ’ve understood it perfectly
Do you get it ? Does it sound stupid ? Well , Fox is about to try hold that stupidity into a very lucrative business organization model . And only time will tell whether that ’s a good decision . Dumber thing have made people a pot of money .
Blockchain artComputingCryptocurrenciesDan HarmonEthereumMortyTumblr
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