Google Wants to Create a Dotless Domain Called “Search”

It ’s well roll in the hay that Google ’s competitors are n’t great on it getting hold of the .search top - level domain . But the company has outlined a new design which would make use of the bowed stringed instrument as a dotless domain — undefendable for use by any other search party , too .

In a letter to ICANN , Google delineate that it would opt to use the “ search ” orbit in a slightly quirky new way . It would utilise it as a dotless domain — think http://search — which would apply a redirect and a “ fresh expert standard ” to provide outcome from whichever search religious service a user designates . In other words , it would n’t of necessity habituate Google , at least if you did n’t want it to , as Tech Crunch points out .

The letter also detailed similar ideas for domains like .app , .blog , and .cloud , in each grammatical case the domain just being a point of departure for whatever platform or serve the user chooses . The estimate , presumably , is to create a individual jumping off point for all users which still allows them to use the service they want — or need — to . Of naturally , whether that ’s enough to convert competitors and ICANN that the approximation is OK stay to be assure . [ Tech Crunch ]

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