Despite being a vesica - shattering 23.5 ounce , cans of AriZona iced tea have never wavered from the 99 - cent price power point introduced shortly after the drink debuted in 1992 . It ’s even impress on the recording label as a way of life of warding off kale - water monetary value gouging by retailer .
The fact that AriZona has been able to resist inflation for more than 30 years is telling . The fact that the cans ordinarily wind up being flashy than small-scale sonant potable is also telling , until you start to realize how strange it is that a ad valorem tax of iced tea and its accompanying ingredients are somehow less expensive than manifest water .
In a 2016interview with Thrillist , AriZona chief marketing ship’s officer Spencer Vultaggio shed some light on this comfort station fund closed book .
Unlike water titansCoca - Cola(which distributes Dasani ) , Danone ( which owns Evian ) , or Fiji , AriZona has virtually no advertising dollars indue in their teas . " We find like it ’s more important to spend money on something that our customer really cares about , or else of buying billboard or putting our nates in the hand of some fame for a few minutes , " Vultaggio said .
Even with a frugal feeler to ad , AriZona still has to carry on with go up output costs . To help resist increasing terms to compensate , the society has pursued substitute manufacture methods , using 40 percent less aluminum in cans and having enough factories dotting the country to make transfer more efficient . Bottled water , in dividing line , is sometimes sourced from abroad , making forexorbitantshipping costs , which get pass along on to the consumer .
In 2022 , AriZona faced its biggestchallengeyet : how to keep the 99 - cent price in the look of rapidly surge consumer costs . As of January 2023 , the can is still 99 cents , but AriZona raised the price of its 20 - apothecaries' ounce plastic bottle drink from $ 1.00 to $ 1.25 in northeastern marketplace to help address rising promotion and transportation disbursement .
They had to make one additional conceding : the noted 99 - centime can is now a slenderly smaller 22 ounces .
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A version of this story break away in 2016 ; it has been update for 2023 .
