Print may be dying all over , but is that any excuse to have science - fable cartridge holder hideaway to the internet or non - existence ? Of course not ! Here ’s our five step guide on likely way to salvage this revered tradition .
It makes sentience that we ’d stop up talking about sci - fi mag during Bookvortex week ; after all , sci - fi pulps and magazine are responsible for for publishing the first bring out employment by writers like Isaac Asimov , Robert A. Heinlein , Arthur C. Clarke and Ursula Le Guin , as well as early work by Philip K. Dick and Kurt Vonnegut , so it ’d pretty severely to imagine science fabrication without them . But , asWarren Ellis , amongst others , has pointed out , the magazine ’ audience are shrivel , and their impingement blunted . Instead of just surrendering to the inevitability of the death of print , though , we thought we ’d offer some possible ways for the magazines to survive for a footling while longer , at least …
Sell Out ( 1 )
If Marvel Comics can manage to become the subject of a $ 4 billion buyout , then I ca n’t help but feel that sf magazines have done something wrong to be face extinction . But what is that something ? It might be the want of quotable franchise characters ; one - off write up do n’t necessarily holler “ multi - movie possibilities ” to slothful producer bet for the next Spider - Man or Batman , after all . But maybe the fracture is that sf magazines are n’t doing the yell themselves . Superhero comics have guarantee their immediate future by , whether intentionally or unintentionally , flex themselves into musical theme farm for other media . Why ca n’t SF magazines do the same thing ? They may not own the IP of everything they release , but they own the venue : Could n’t magazines survive by becoming , essentially , agents and talent scouts for television system and movies as much as publishing venues in their own right ?
Go Highbrow Fetish Object
Where is the science fable McSweeneys ? A magazine that changes format and sizing with each new issue so that every edition is forever an event for more than just its content ? perchance that would be too much for some longtime collectors , but by realize each topic more of a standalone Quran instead of “ just another ” variant , there ’s potential difference for luring in Modern reader , even if it ’s just on novelty economic value alone . And , countenance ’s face it : Should n’t a scientific discipline fiction cartridge of all things examine and attend new and unexpected as often as possible ?
Sell Out ( 2 )
Saying something like “ Finding alternating revenue stream ” sound a little too much like I know what I ’m talking about , but lease ’s brush aside that for a 2nd and ask : Why ca n’t magazines like Asimov ’s and Analog leverage their stain into product based on , for example , the amazing covering art from eld gone by , and use that to fund the magazine publisher ? Why do n’t we see Interzone licensing its name to Syfy for some Twilight Zone - esque anthology ( Or , catch back to strip for a arcsecond , a comic book version of the magazine and/or adaptation of some of the most famous history in the magazine ’s chronicle ) ? Are the cartridge holder ’ histories really deserving so petty ?
Embrace The Mainstream
Maybe this is just my experience and diagonal utter , but it seems to me that sci - fi literature – and especially sci - fi magazines – are contented to stay within their be recess market , lead down and trust for the best . There ’s no ad ( Considering the likely cost , graspable ) , and seemingly no outreach to anyone who ’s not already aware of the world of the magazines . Considering the mainstream success of SF movies or telecasting shows like FlashForward and Fringe ( Both of which bid more esoteric skill fabrication mind than , say , Heroes or V ) , this seems more than a little thwarting . Am I missing various online efforts to entice people to read The Magazine of Fantasy and Science - Fiction , or is there really no attempt being made to get the Son out ?
Celebrity Endorsement
Four word : Megan Fox ’s Astounding Stories .
Like that would n’t raise readership . Sadly .
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