Nature does n’t always adhere to our arbitrary standard of fruit and veggie beauty . The crooked food you see here may count strange , but they ’re still perfectly edible . unluckily , it ’s unlikely you ’ll find any at the grocery store , because they just do n’t sell . This desire for perfect fruit leads to billions of pounds of produce getting thrown out each twelvemonth .
A startup calledImperfectwants to change the world ’s attitude towards crooked yield . produce by entrepreneurs Ben Simon and Ben Chesler , the religious service send tonic green groceries in good order to your door . All the yield and veg are ripe , delicious , and inexpensive — the only stop is that they look a little weird . A buyer can get 10 - 14 pounds of produce for only $ 12 .
" We get the production in large pallet - sized ABA transit number , like the bins you see in the supermarket fill with watermelons,“Ron Clark , the theater director of source at Imperfect , told TechInsider . " We get it for penny on the dollar mark compared to market pace . "
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The charming produce found in each box get along from farms all over California . Imperfect accumulate misshapen foods , as well as whatever happens to be in glut . It does n’t take a batch for a objet d’art of fruit to get rejected : wind - damage pears and sunburned apples are often toss apart . Still , every objet d’art is as delicious as its pretty counterpart ( and has so much more character).The Robert William Service is currently only useable in the Bay Area , but there are plan to expand . “We can send [ California produce ] up to Seattle and as far due east as Dallas for a humble enough freight heraldic bearing that the model very much works , " said Ben Simon . " And there ’s so much grow going to emaciate in Florida , New York , express all around the nation . “[h / t : Tech Insider ]
